Tuesday, July 12, 2005

The First Day of Work

Today was my first day at work at Royal Halal. I met my boss Amhir Hamzah who will be mentoring me throughout the process. I am including some background information on the company below:


Royal Halal Background
Royal Halal Pte Ltd was incorporated on the 8th December 1995 as a limited exempt private company by Mr. Mohammed Raffi Bin Bashir Ahmed and Madam Jalilah Bte Surip.

Royal Halal is currently the holding company of several subsidiaries involved in the halal food industry. One of which, Jalilah's Sate Solo (previously known as Jalilah's Sate Solo) is in the business of manufacturing and distributing of satay, both fresh and frozen as well as other food pre-mixes and sauces.

Royal Halal brings together years of tradition and experience of serving consistent and high quality halal food in the local food industry. Under another company, Singapore Satay Club, the company has successfully run it's first satay club for the last three years.

Background
Jalilah's Sate Solo has been operating in the manufacturing industry for more than ten years, specializing in manufacturing satay, pre-mixes, instant food as well as food ingredients. The current owners are the second-generation management of the company.

In the last few years, the company had automated most of the satay manufacturing process. The company had a manufacturing plant in Singapore and this plant is already operating at maximum operating level.

In 1999, the management of Jalilah's ventured into the F&B industry by starting up Royal Halal Pte Ltd. Jalilah's has been the supplier of pre-mixes, recipes as well as raw satay to Royal Halal's Satay Club.

@ Royal Halal Pte LtdRoyal Halal specializes in manufacturing and distribution of the most delicious and the highest quality halal satay under the name of Jalilah's Sate Solo. Royal Halal is also operating widely its satay clubs through the franchising scheme. Under the franchising scheme, we will provide uniforms, training and the necessary equipments such as sate- grillers to our franchisee.

@ Jalilah's Sate Solo"Quality Spices, Premixes & Ingredients"Jalilah's is famous for its unique preservative free handmade exotic sate based on a rich concoction of authentic traditional Indonesia spices and lean tender meat. Our range of satay covers chicken, mutton, beef, babat, prawn, squid and vegetarian delicacies. Beside the selling and manufacturing of raw satay, we also manufacture and distribute pre-grilled satay, pre-mixed spices, instant food and food ingredients.

Mission Statement
Jalilah's Mission is to manufacture and distribute the most delicious and the highest quality products.

Our Vision
Jalilah's vision is to be an international brand known for pre-mixes, instant food as well as food ingredients. In particular, the company wants to be known globally as the Asian brand for the above range of products.

Business Philosophy
Jalilah's believe in doing business with integrity - that customers, employees and business associates are all treated with respect.

Sembawang Satay Club Background
Sembawang Satay Club was incorporated on 3rd Jan 2000 as a limited exempted private company by Mr. Mohammed Raffi Bin Bashir Ahmed and Madam Jalilah Bte Surip.

More information can be found by clicking Royal Halal

Amhir took me to a coffee shop where we discussed the background of the business and their future goals. The company has a strong passion and vision for being a global restaurant chain in the future. Amhir emphasized the importance of finding secure food resources for Singapore. The island lacks significant land to house an agriculture industry, so they must turn to Malaysia, Indonesia, and Thailand. These countries offer an abundance of land and labor at cheap prices. The company is looking at moving their small Satay factory to Malaysia to produce their product and then importing it to sell in Singapore. This would allow the company to make a better profit margin per plate.

Amhir also works with the government to pursue opportunities to expand the business into Malaysia, Indonesia, and Thailand. The Food Manufacturing Boad of Singapore met in Malaysia yesterday with the Malaysian and Singapore Prime Ministers in order to discuss the opportunities. Amhir was invited to the meeting to discuss these opportunities. It is a possibility that I will get to travel to Malaysia, Indonesia, and Thailand with Amhir to look at sources and attend meetings.

Amhir gave me the afternoon off due to his meetings in Malaysia. He asked me to meet him back at the Satay club for dinner and to meet the operations manager of the Satay Club. During my time off i went downtown to the Funan Digital IT mall to get my camera fixed. There was a small problem with the toggle switch on it. I alsp purchased a small digital camera that will slide into my pocket.

Dinner at the club was awesome. Satay comes in three varieties Chicken, Mutton (baby lamb), and Beef. The meat is seasoned with cumin, tyrmic, sugar, garlic, ginger, and blue ginger. It is also served with a spicy peanut sauce. The dish is also served with vegetables and a compressed sticky rice bun.

Anwar the operations manager talked to me about the profit margins on the dish. It is a 60% profit for the company. The dish costs $5 sing.

Following dinner I met up with Ags who where still out. We met at the Raffles long bar home of the Singapore Sling first concoctated in the 1800s. It is a really nice bar with fine wines and high prices. We sat around talking about the internships. Kent is working with a university in the business entrepreneur program. Alicia a publishing company. Drew, Paige, Jennifer, and Stephen are all working in different divisions of Caltex, the Singapore branch of Chevron Texaco. Stephen H is working for a polytechnics school. Sam is currently working for the same place as Kent, but its not the experience in Engineering he wanted so Affandi is working on finding a substitute.

Stephen D, Stephen H, and I met up following the long bar and went downtown to the Singapore River where we found Harry's Jazz Bar. We hung out there listening to music and had a good time until 11:30 when we went home.

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